F & C #4: Postcard

This is a postcard size info ad for Campus Crusade for Christ. Its purpose is to promote job opportunities in several fields including accounting, finance, marketing, technology, print and web design, media production and administration. The concept is to "redefine" job options during and after college. On the back, there is a description of the opportunities in the redefine program including internships and overseas semesters abroad.

The seeming transformation from rectangle shape to square emphasizes the idea of "redefining" and the repetition of each element creates a deconstructing and building like rhythm. The color palette is simple but successful because it creates a clean balance between positive and negative space and also supports the psychology of color that describes green as a color of growth and renewal.

I think this design goes to show that sometimes less is more.