Form & Content # 3:Flyer

Although I've seen this piece around campus before, I found it in the February issue of "How" magazine. The "BUY USED BOOKS" flyers are distributed on campuses nationwide as part of the Build a Forest Campaign by Nebraska Book Co. and partnered with the Arbor Day Foundation. The flyer is designed for a college student population and intended to promote the ecological benefits of buying used text books. I think this design is successful for its audience because it is modern, simple, and quick to the point, so that students on the run can still get the message. It has a sort of grunge effect which plays on the idea of the "used" books. In both of the flyers shown, there is balance and repetition created between the image of the book, the slogan, and the image of the tree. This helps to get the message across quickly and efficiently. There is a sort of repetition and reflection of the animal shapes around the logo which creates a nice and interesting frame. For my current project, I may be working with some grunge looks so I really like this piece.

Form and Content: George Rice and Sons

The piece I'm writing about is included in the book, "Hot Graphics USA" by Madison Square Press. It is a promotional brochure for a company called, "George Rice & Sons." The company is one of the oldest operating printing companies in L.A. and their business has primarily been annual reports and car brochures. The promotional ad, designed by Pinkhaus Design of Miami (now acquired by "The Designory") is supposed to promote a new 8-color web printing press. IT is a book style brochure and included full color images and text on each page. The cover is particularly interesting with its blue water-like tones and layers of text. The motion of the words that is pleasing to the eye and very inviting creates a steady rhythm. I love the depth in this piece, created, again, by the layers of text and the balance of blue tones throughout. At first, I thought the cover was an ad for a spa or beauty company because the blue choice initially makes me think of water. I suppose in this sense, the form does not successfully connect with the content, however, after looking at each page more, I think the booklet contains a different color-themed page. If this piece were to be improved, I think the design could still work if a wider variety of colors were used. All in all, this piece is interesting and very well designed.

Form and Content: George Rice and Sons

The piece I'm writing about is included in the book, "Hot Graphics USA" by Madison Square Press. It is a promotional brochure for a company called, "George Rice & Sons." The company is one of the oldest operating printing companies in L.A. and their business has primarily been annual reports and car brochures. The promotional ad, designed by Pinkhaus Design of Miami (now acquired by "The Designory") is supposed to promote a new 8-color web printing press. IT is a book style brochure and included full color images and text on each page. The cover is particularly interesting with its blue water-like tones and layers of text. The motion of the words that is pleasing to the eye and very inviting creates a steady rhythm. I love the depth in this piece, created, again, by the layers of text and the balance of blue tones throughout. At first, I thought the cover was an ad for a spa or beauty company because the blue choice initially makes me think of water. I suppose in this sense, the form does not successfully connect with the content, however, after looking at each page more, I think the booklet contains a different color-themed page. If this piece were to be improved, I think the design could still work if a wider variety of colors were used. All in all, this piece is interesting and very well designed.

Form and Content: George Rice and Sons

The piece I'm writing about is included in the book, "Hot Graphics USA" by Madison Square Press. It is a promotional brochure for a company called, "George Rice & Sons." The company is one of the oldest operating printing companies in L.A. and their business has primarily been annual reports and car brochures. The promotional ad, designed by Pinkhaus Design of Miami (now acquired by "The Designory") is supposed to promote a new 8-color web printing press. IT is a book style brochure and included full color images and text on each page. The cover is particularly interesting with its blue water-like tones and layers of text. The motion of the words that is pleasing to the eye and very inviting creates a steady rhythm. I love the depth in this piece, created, again, by the layers of text and the balance of blue tones throughout. At first, I thought the cover was an ad for a spa or beauty company because the blue choice initially makes me think of water. I suppose in this sense, the form does not successfully connect with the content, however, after looking at each page more, I think the booklet contains a different color-themed page. If this piece were to be improved, I think the design could still work if a wider variety of colors were used. All in all, this piece is interesting and very well designed.