Form and Content: George Rice and Sons

The piece I'm writing about is included in the book, "Hot Graphics USA" by Madison Square Press. It is a promotional brochure for a company called, "George Rice & Sons." The company is one of the oldest operating printing companies in L.A. and their business has primarily been annual reports and car brochures. The promotional ad, designed by Pinkhaus Design of Miami (now acquired by "The Designory") is supposed to promote a new 8-color web printing press. IT is a book style brochure and included full color images and text on each page. The cover is particularly interesting with its blue water-like tones and layers of text. The motion of the words that is pleasing to the eye and very inviting creates a steady rhythm. I love the depth in this piece, created, again, by the layers of text and the balance of blue tones throughout. At first, I thought the cover was an ad for a spa or beauty company because the blue choice initially makes me think of water. I suppose in this sense, the form does not successfully connect with the content, however, after looking at each page more, I think the booklet contains a different color-themed page. If this piece were to be improved, I think the design could still work if a wider variety of colors were used. All in all, this piece is interesting and very well designed.