Form & Content # 3:Flyer

Although I've seen this piece around campus before, I found it in the February issue of "How" magazine. The "BUY USED BOOKS" flyers are distributed on campuses nationwide as part of the Build a Forest Campaign by Nebraska Book Co. and partnered with the Arbor Day Foundation. The flyer is designed for a college student population and intended to promote the ecological benefits of buying used text books. I think this design is successful for its audience because it is modern, simple, and quick to the point, so that students on the run can still get the message. It has a sort of grunge effect which plays on the idea of the "used" books. In both of the flyers shown, there is balance and repetition created between the image of the book, the slogan, and the image of the tree. This helps to get the message across quickly and efficiently. There is a sort of repetition and reflection of the animal shapes around the logo which creates a nice and interesting frame. For my current project, I may be working with some grunge looks so I really like this piece.